Contrary to popular belief, productivity isn’t merely a function of available resources. In fact, smaller, creatively adept teams often outperform larger counterparts, an aspect that many leaders overlook, giving rise to a productivity paradox.
The “10x developer” paradigm underscores the immense value of welcoming neurodiverse talent into organizations. Such standout developers can drive productivity levels up to ten times higher than their average peers. However, a common pitfall is managing software development projects with a manufacturing mindset, treating teams as assembly lines and seeking cost efficiency over skill diversity. This approach can be detrimental, especially in the context of new product development, which inherently requires an iterative cycle of experimentation and feedback. For start-ups, the primary objective is validated learning, not immediate scaling. Productivity ebbs and flows across different stages of a business lifecycle, and rushing to scale before establishing product-market fit can lead to inefficiencies. Therefore, it’s critical to balance resource allocation with strategic objectives to maximize productivity and value.
Eliyahu M. Goldratt’s Theory of Constraints (TOC) proposes that a system’s productivity is limited by its weakest component. By enhancing this constraint, overall performance can improve. The five-step TOC process includes:
- Identify the Constraint
- Decide How to Exploit It
- Subordinate Other Processes
- Elevate the Constraint
- Repeat as Needed
For instance, a software team I worked with recognized testing as their constraint. By investing in automation and dedicating resources to optimize testing, they doubled their productivity. To implement the TOC, leaders must ensure that pivotal specialists aren’t overburdened. By optimizing their constraint with streamlined workflows and suitable tools, productivity increases. However, poorly supported delegation risks failure as does the failure to change leadership style.
Several methodologies can aid in managing constraints, such as Lean, Six Sigma, Agile, and Design Thinking:
- Lean focuses on eliminating waste and maximizing value, improving productivity, efficiency, and quality.
- Six Sigma, a data-driven approach, uses statistical analysis to eliminate defects and reduce variability, thereby increasing productivity and customer satisfaction.
- Agile promotes flexibility, adaptability, and continuous improvement, allowing organizations to respond swiftly to changes and improve their processes.
- Design & System Thinking a human-centred approach to problem-solving, views constraints as opportunities for creativity and innovation, leading to more effective solutions.

Despite the proven effectiveness of these methodologies, many leaders falter in their implementation. The crux of the problem often lies in focusing too heavily on process changes while neglecting the complementary shifts in thinking and leadership required to realize these new work methodologies fully. Changing how people work without modifying their mindset and the leadership style guiding them will fall short of achieving the desired results. Furthermore, a notable oversight in many businesses is the underutilization of these methodologies in addressing sustainability challenges. This gap represents a missed opportunity, as these methods can significantly contribute to achieving sustainability goals.
Constraints can act as catalysts for creative problem-solving, overcoming limitations without the need for additional staff. For instance, Patagonia has turned sustainability constraints into opportunities for product innovation. Similarly, budget restrictions can lead to process streamlining. Importantly, leaders must provide room for experimentation.
As climate change exacerbates supply chain disruptions, infrastructure damage, resource scarcity, and workforce availability fluctuations, collaboration between public and private sectors becomes crucial to enhance competitiveness sustainably.
The paradox is that having surplus resources doesn’t guarantee heightened productivity. Instead, potential lies in optimizing constraints. Organizations must effectively leverage their resources, just like managing road usage.
There’s no one-size-fits-all solution when it comes to enhancing productivity. A diversified approach coupled with an unwavering commitment to continuous improvement is critical. By leveraging the power of focused education and coaching, the seemingly insurmountable productivity paradox can be navigated successfully, preventing the hazards of uncontrolled output. Essentially, achieving sustainability requires transforming perceived limitations into launchpads for innovation. As the majority of businesses today aspire towards more sustainable business models, a deeper comprehension of the Theory of Constraints (TOC) and its strategic implementation can play a pivotal role. It can help address the complex challenge of integrating sustainability into business practices, all while maintaining financial prudence.