Great product managers are evangelists for their products, but to inspire employees, prospects and customers, you need a product narrative. Over the last few years the idea of authentic storytelling in business has gained a lot of traction, and for a good reason, our minds are wired up to understand and retell stories. The cognitive biases explain why – embodied cognition, salience bias and anchoring all play their part, as we hear a good story, we simulate it in our minds and we feel it in our hearts. But don’t just take my word for it:
“Brands are built on what people are saying about you, not what you’re saying about yourself.”
–Guy Kawasaki
“The most powerful person in the world is the storyteller – they set the vision, values and agenda of an entire generation.”
–Steve Jobs
“Marketing is no longer about the stuff that you make, but about the stories, you tell.”
–Seth Godin
Building a good narrative around your product can make the difference between a hit product or an also-ran and not just the product even the pricing (“Get staff discount rates”) does better with a good narrative around it. We can help you understand your user’s and buyer’s motivations which will help you build a competing story one that plays to their aspirations and minimises their fears. An impactful presentation will allow you to sell your vision internally to stakeholder and investors alike. We can not only support your people building a good product narrative but we can train and support your people in the delivery of great product stores and presentations.